The argument goes on as to whether digital marketing is powerful and outperforming traditional
marketing or not. Many think that for the most part, digital marketing has taken over and traditional
marking barely exists, if at all. Recent circumstances such as the magazine giant, Newsweek
switching to digital publications cause ripples all over the marketing arena. Traditional
marketing had fallen nearly 160% over the last year while expenses for digital marketing increased
over 14% in the same time frame. Are there any advantages of digital marketing over traditional
marketing? And what is the difference between these two anyway?
Defining Traditional Marketing
There are many angles of traditional marketing and examples: tangible items such as print ads in
newspapers, business cards or magazines. It can also consist of brochures and billboards, posters,
commercials on TV and radio. Traditional marketing is anything except digital means to brand your
product or logo.
Defining Digital Marketing
The world of digital marketing continues to expand and as long as technology continues to leading,
digital marketing will as well. Examples: things like social media mentions, banner ads, YouTube
videos, and websites. Specifically, digital marketing is related to traditional marketing, but using
digital devices. It is nothing but advertising through digital mediums such as search engines,
websites, social media, email, and mobile apps.
Traditional Marketing’s Advantages and Disadvantages
Because of its endurance, people are addicted to traditional marketing. Reading billboards or finding
ads in newspapers and magazines are still familiar activities and people still do them all the time.
Most of the time, traditional marketing is reaching only a local audience even though it is not limited
to one. One of the main harm of traditional marketing is that the results are not easily measured, and
in many cases cannot be measured at all. In most cases, traditional marketing is also more costly as
compared to digital marketing. And maybe the massive harm today is that traditional marketing is
static that means there is no way to interact with the audience. It’s more like you are delivering
information in front of people and believing that they choose to take action.
Digital Marketing’s Advantages and Disadvantages
The results are much easier to calculate (Return on Investment) is one advantage of using digital
marketing, and another is that digital strategies can reach an infinite crowd. It is also possible to
pursue digital strategies to reach a local crowd although it can also be used on the web and reach the
entire globe. Digital marketing is also a very interactive means of reaching an audience since it
makes use of social networks. The business can get some very valuable consumer feedback as there
can be plenty of direct contact between the audience and the business. One of the disadvantages to
using digital marketing campaign is that it can take some time to recognize perceptible success.
Is there a realistic balance between the two?
The world has changed into a very digital environment. Not only are magazines going digital, we
perform many of our daily tasks such as banking online, and much of our reading is done on e-
readers. Because of the rise of the digital age, it just seems like common sense to invest in a digital marketing
campaign. Even though traditional marketing still has a place, it is diminishing in our digitally based
world. For today’s businesses, it is imperative to have a website and use the web as a means to
interact with their consumer base. There are some successful traditional marketing strategies,
particularly if you are reaching a mainly local audience, but it is also important to take advantage of
digital marketing to keep up in today’s world.
Digital has already overtaken traditional marketing regarding marketing spend.
However, traditional marketing will continue to be relevant.
The only time traditional marketing will go extinct is when:
1. No one watches TV anymore.
2. No one listens to radio anymore.
3. No one goes out of their homes anymore (Advertising flags, banners, signage, billboards, etc.
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